科学   创新   学术   前沿

论文推荐

共找到 篇 以下是第1-10(每页显10篇)

高级搜索

1.Countermeasures of Indirect Financing of SMEs

作  者: ZHANG Chunmei
出  处: Enterprise Grows in Sustaining Efficiency and Effectiveness
书  号: 978-0-9806057-8-5
通过检索:
发表日期: 2009年10月
关 键 词: small and medium-sized enterprises (SMEs); indirect financing; financing countermeasure
摘  要: Small and Medium-Sized Enterprises (SMEs) play a decisive role in China's economic and social development and they are important pillars in economic development and social stability. But in fact, a shortage of funds for SMEs development has become a universal problem. In this paper, the causes of financing difficulties for SMEs are discussed from indirect financing. Then the paper puts forward the actual countermeasures from three perspectives, which are the government, financial institutions and enterprises, in order to help SMEs to solve the financing problems and make them develop smoothly.

2.A Literature Review and Critique on Customer Satisfaction

作  者: LIU Huiqun, ZHAO Xin
出  处: Marketing Science Innovations and Economic Development- Proceedings of 2009 Summit International Marketing Science and Management Technology Conference
书  号: 978-0-9807687-0-1
通过检索:
发表日期: 2009年12月
关 键 词: Customer satisfaction, Definition, Macro-models, Micro-models
摘  要: The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. In this paper, the emphasis is on reviewing the main concepts and models of customer satisfaction.

3.The Body Shop in China: Market Feasibility Research and Strategy Design

作  者: DU Yuping , Mai Jinger
出  处: 2007 Proceedings of International Conference on Enterprise and Management Innovation
书  号: 978-0-646-47501-1
通过检索: ISTP,SEI
发表日期: 2007年06月
关 键 词: The Body Shop, China, marketing strategies
摘  要: The well-known British brand, the Body Shop, is a strong advocate of environment and human rights. In recent years, it has accelerated its global presence by its naturally inspired, ethically produced beauty and cosmetics products. However, it has no market share in China yet. This paper provides an insightful perspective on this company and its products, as well as its competition that it may encounter in the future. The authors also point out the necessity of its impendent entry into China, supported by theoretical and practical evidence. Then, using sampling questionnaire survey, the paper explores how the Body Shop should choose its target market with detailed marketing strategies in China.

4.Study of Indian Software Industry based on SWOT Analysis

作  者: HUANG Feixue1, LI Zhijie2
出  处: Industry Cluster and Meta-Studies --- Proceedings of International Conference on Industry Cluster Development and Management
书  号: 978-0-646-49195-0
通过检索: ISSHP,SEI
发表日期: 2008年07月
关 键 词: CMM, Software Industry, SWOT, India
摘  要: This study’s objective is to probe of Indian Software Industry issue. The method is formulated as basedon SWOT(Strengths, Weaknesses, Opportunities, Threats) theory. This paper presented a strategical choice model of SWOT analysis. To study the effects of the proposed model, the case based on fact are discussed. The result shows that the models is feasible. This study’s conclusions could indicate the enlightenment that the software industry of China is energetically developed.

5.A 3P’s Model in Service Marketing

作  者: YJI Hsu
出  处: The New Development of Services Marketing and Management in the Era of Globalization- Proceedings of 2008 Summit International Marketing Management Conference
书  号: 978-0-646-50214-4
通过检索: ISSHP,SEI
发表日期: 2008年05月
关 键 词: expected service, perceived service, new 3P’s model
摘  要: To better recognize needs of customers and measure the factors influencing their satisfaction, Gronroos built up a service quality model, which suggested that customers’ evaluation about service was a function of expected service and perceived service, between which the gap constructs immediately an assessment of a service. In a service progression, organizations are required to execute both instrumental performance, the final result that customers desire, and expressive performance, a process that customers enjoy, so that they would be patrons. With 7P’s service marketing, the old 4P’s marketing is antiquated, particularly in service industry. Therefore the new 3P’s marketing factors are developed into a model, within which, people acts the interaction part with customers and physical evidence as a support medium by organization while process represents a progression that can satisfy customers’ expected service and perceived service with both instrumental and expressive performance.

6.A Practical Model for Cost Calculation in Third Party Logistics Distribution Centre Based On Activity-Based Costing

作  者: Xiong Wei,Li Jun
出  处: 2006 International Conference on Management of Logistics and Supply Chain
书  号: 0-646-46423-X
通过检索: ISTP
发表日期: 2006年09月
关 键 词: Third Party Logistics, Business Process, Activity-Based Costing, Cost Calculation
摘  要: The paper deals with the problems that the Third party logistics(3PL) enterprises came across when they calculate cost. Activity-Based Costing (ABC), which is a kind of method that can accurately calculate cost. This method was imported to solve the problems that the 3PL enterprises came across. Furthermore, it also analyzes the activity process of the 3PL enterprises. At last, the paper research the enterprises how to calculate cost by ABC method.

7.On How Organizational Culture Impact its Performance and Competitiveness

作  者: ZHANG Xiaojuan
出  处: Industry Cluster and Meta-Studies --- Proceedings of International Conference on Industry Cluster Development and Management
书  号: 978-0-646-49195-0
通过检索: ISSHP,SEI
发表日期: 2008年07月
关 键 词: Organizational culture; Management; Organizational performance
摘  要: Existing research shows that organizational culture is an important resource for enhancing organizational competitiveness. In recent years, more and more attention is paid to the impact of organizational culture on organizational performance: people try to understand that how much change can be brought to organizational performance by the efforts on organizational culture. By studying on the meaning and composition as well as the function of organizational culture, this paper shows the relation between organizational culture and organizational performance. The model of organizational culture impacting on organizational performance has been set up, and on that basis, it has been analyzed that how to promote organizational performance by organizational culture.

8.The theory of humanistic management

作  者: Han Yifan,Wei Ronghua,Shi Wei
出  处: Proceedings of 2005 International Conference on Management Science and Engineering
书  号: 0-646-45290-8
通过检索: ISTP,SEI
发表日期: 2005年10月
关 键 词: Humanistic management, of the people, by the people, for the people, human capital
摘  要: Humanistic management is a brand new administration theory and method which rose up and began to prosper in 1980s. The theoretic research of humanistic management is the foundation of its practicing and taking effect. With the purpose of giving reference to the development of enterprises and economy, this thesis gives a brief introduction of the definition and theoretic basis of humanistic management.

9.HIH Insurance Limited: Corporate Governance and Corporate Excesses

作  者: XU Jiangbo
出  处: Proceedings of 2010 International Symposium——Economic Development and Engineering Management
书  号: 978-0-646-54649-0
通过检索: SEI
发表日期: 2010年10月
关 键 词: Corporate Governance, Corporate Excesses, Bankruptcy
摘  要: This paper has served as a case study into HIH collapse dealing with corporate governance and corporate excesses. The paper highlight the process and causes of HIH collapse. Based on such description, the paper further examine the mechanism flaws inherent in the HIH case that aided the failure of HIH, which include the ineffective corporate governance practice, inferior risk management and questionable audit of Andersen Accounting Firm.

10.Study on Sustainable Development of China’s Tourism

作  者: SUN Hongzhe,ZHU Jin
出  处: Proceedings of 2010 International Symposium on Tourism Resources and Management
书  号: 978-0-9806854-4-2
通过检索: SEI
发表日期: 2010年05月
关 键 词: Tourism, Sustainable Development, Tourism Market, Tourism Recourses
摘  要: With the social development, tourism has become the most powerful and biggest industries in the global economy. This article comprehensively, systematicly and objectively analyses the China's tourism industry’s own strengths and weaknesses, as well as the opportunities and challenges the tourism industry faced, which provide decision-making information and intellectual support for China's tourism industry's sustainable development and promote the sustainable development of tourism economy.