科学   创新   学术   前沿

学者空间

Christian Grönroos

Hanken School of Economics Finland Professor Developing marketing based on a service logic: promise management and marketing; transforming manufacturing into service business
详细察看

Kunal Basu

Oxford University Professor Strategic marketing and corporate social responsibility, drawing on theoretical perspectives from philosophy, social and organisational theory
详细察看

Axel Eggert

Anhalt University Professor International, service and online marketing
详细察看

Haiyang Li

Rice University Associate Professor New Ventures Strategies in Transition Economies, Innovation and Strategic Alliances, Multinationals’ R&D Investment in Emerging Markets, Product Innovation and Project Team Management in Technology-Based Firms
详细察看

Hans Kasper

Maastricht University Professor Elderly’s consumer behaviour, services marketing, market orientation and corporate culture, satisfaction and service quality
详细察看

Josee Bloemer

Radloud University Professor Market analysis and relationship management in marketing
详细察看

Karen Maria Spens

Hanken School of Economics Finland Professor Logistics theory building, research approaches in logistics, healthcare logistics, humanitarian logistics
详细察看

Lawrence F. Cunningham

University of Colorado Professor Marketing management, international marketing, services marketing, customer relationship management
详细察看
共4页/32条 首页 上一页 1 2 3 4 下一页 尾页